• New equipment rentals for Picture This includes the Canon 5D with Zeiss primes, Zoom H2 digital audio recorder and several Electrosonic frequency agile microphones. Stay tuned for more info and comments on these items.

• New items from the 2010 NAB trip include the Aja Ki Pro multi-format recorder, 2 HD GoGo Pro helmet cams for 3-D application, 3 Cinedome softboxes, LED-Z Brute 3 kit, IDC still camera follow focus, Losmandy Port-A-Jib riser and stabilizer, 2 Small HD SDIHDMI on-board monitors and a Sound Design 302 field mixer. Other new equipment includes the Sony HXR-NX5U camcorder that records up to 700 minutes, Canon 7D DSLR still/video camera with the Canon 75-300 or 10-22 lens and the Small HD on-board monitor.

• Just In at Picture This:

Sony PDW-F800 CineAlta XDCAM HD Camera - Sony’s newest and highly anticipated high definition camera. The F800 is capable of recording 1080P, 1080i and 720P at 23.98, 29.97 and 54.94 frame rates. This camera records the new XDCAM HD422 codec on to either a 23GB or 50GB XDCAM disc. This
is Sony’s top of the line full size camera.

Sony PDW-F1600
Sony’s perfect companion deck to the F800 & PDW700 (in stock). The Sony F1600 is Sony’s only XDCAM deck capable of playing back and recording natively in 23.98 frames per second. This deck is designed for both field and in-house use, and incorporates a 4.3” LCD screen for recording/playback and thumbnail view for clip preview and editing. The F1600 is designed for high speed transfer at approximately 220Mb/s, making it ideal for field and in-house editing.

P+S Technik Pro35 Adapter
The Pro 35 Adapter is a perfect match for the Sony F800. This adapter can turn any 2/3” B4 mount camera into a PL mount camera. The Pro 35 adapter coupled with a PL mount lens will give your picture the depth of field you require.

• Sony XDCAM PMW-EX1: This first in a new range of professional HD products records onto memory-based SxS ExpressCard media. Designed from the ground up to exploit the ultimate high performance of SxS PRO memory cards, the PMW-EX1 combines a state-of-the-art, non-linear XDCAM workflow with simply the best HD quality yet seen in a compact camcorder.

It is also the first handheld camcorder to carry the legendary CineAlta 24P brand with multiple frame rate recording capability such as 59.94i, 50i, and native 23.98P, as well being 1080i/720P switchable.There is also a choice of a 35Mb/s High Quality mode or a 25Mb/s, HDV 1080i compatible mode.

To take advantage of this high performance recording capability, the PMW-EX1 uses an all-new imaging system consisting of three ½-inch type CMOS sensors, each with an effective pixel count of 1920x1080 to produce images in full HD resolution.

Stop by Picture This and see how Sony’s latest and greatest can help you achieve your visual dreams!

• Red One Camera: The future of digital filmmaking is here! With 3, 8GB compact Flash cards, the ability to record 2540 progressive at up to 60 fps RAW, and with 4520 X 2540 pixels of resolution, come see what Steven Soderbergh and Academy Award™ winning director Peter Jackson are raving about.

RED ONE™ makes obsolescence obsolete by creating a modular and upgradeable camera with a future-proof acquisition system you can build upon. RED ONE™’s modular design means you can upgrade with us as we add new features, accessories and improve system specifications.

This amazing new camera is here and ready to use on your next project!

• Panasonic HDX 900: The HDX 900 is an extremely versatile DVCPROHD 720P (1.1 Megapixel chipset) camcorder that shoots 720P/1080i 24P 30P 25P/50i(PAL).

Four channel-uncompressed audio allows full manual control over each channel. It has firewire out for capture to hard drive or NLE. *

“This camera, “lighter by 2 lbs. than the Varicam is… skewed to the needs of broadcasters and nonfiction shooters…and low light situations“. “It works extremely well in low light situations and is a perfect run and gunner or cine style camera in one package.” *Digital Content Producer, October 2006

JVC GY-HD100: The JVC HD100 Is a HDV 720P 24P 30P 25P(PAL) film style camcorder capable of capturing to videotape and hard drive simultaneously if needed. This camera’s broadcast style allows for easy transition for shooters from large format broadcast cameras, including external controls and switches.

Removable lenses and gamma, detail controls allow for greater film like emulation than most other comparable “small format” cameras. 4-pin firewire and Component Out, along with transferable user files (SD Card), further enhance features usually found on larger more expensive cameras.